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Marketing in the Attention Economy: Why Most Brands Are Losing Relevance Before They Lose Market Share

Women Are Rewriting the Rules of Thrillers

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Dr. Muhammed Hasim awarded PhD for Research on Healthcare Management

Mannish Gupta: Bridging Industries, Building Futures in a Transforming India

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A Decade of Disruption: From the Streets of Mumbai and London to the World Stage — The Legacy of Shantanu Shakahari and the Global...

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Dr. Sarojini Rajmohan Awarded PhD for Research on Revenue Cycle Management and Hospital Profitability

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Marketing in the Attention Economy: Why Most Brands Are Losing Relevance Before They Lose Market Share