Mumbai, India — Sawariya Group—one of India’s fastest-growing distribution and diversified business conglomerates—has announced the acquisition of Scentido, the country’s premier luxury niche fragrance retail brand. This strategic move marks Sawariya Group’s entry into the premium and niche beauty segment, further strengthening its position in India’s rapidly expanding luxury lifestyle market.
Strategic Expansion into Premium and Niche Beauty
With one of India’s most robust FMCG distribution networks built over three decades, Sawariya Group continues to evolve beyond its traditional categories. The acquisition of Scentido marks a natural progression into high-end beauty and lifestyle verticals, with the Group targeting USD 15 million in annual revenue from the perfumery business.
As India witnesses a surge in luxury consumption, this move positions Sawariya Group at the forefront of a major market shift, aligning with its long-term growth and diversification strategy.
Scentido: Redefining Perfume Retail in India
Founded with a vision to redefine India’s perfume retail landscape, Scentido has become synonymous with exclusivity and sophistication. The brand operates seven premium boutiques across key metro cities and major airports, offering discerning Indian consumers access to some of the world’s most prestigious fragrance houses.
An Iconic Portfolio of Global Luxury Brands
Scentido’s curated portfolio includes 30+ globally acclaimed perfume houses, such as:
Clive Christian, Roja London, Creed, Marc Antoine Barrois, Essential Parfum, OJAR, Thameen, Nobile 1942, Escentric Molecules, Ormonde Jayne, Spirit of Dubai, Widian, Rosendo Mateu, Dusita, and Electimuss London, among others.
This rich assortment of artisanal fragrances has established Scentido as the go-to destination for connoisseurs of niche perfumery in India.
Leadership Speaks on the Acquisition
Raman Agrawal, Founder & Director, Sawariya Group, said:
“Scentido has redefined luxury fragrance retail in India. Bringing it under the Sawariya umbrella enables us to scale this vision and reinforce our position as a powerhouse in lifestyle goods distribution—both offline and online. This acquisition aligns with our strategy to diversify into luxury lifestyle categories, starting with niche perfumery. We anticipate generating around USD 15 million in annual revenue through this vertical, offering Indian consumers a wider array of international luxury brands.”
Aman Agrawal, Co-Founder & Director, Sawariya Group, added:
“This acquisition strengthens our lifestyle vertical and positions Sawariya as a leader in India’s luxury retail evolution. While we’ve traditionally focused on FMCG, Scentido opens doors to premium segments, with perfumes ranging from INR 10,000–50,000. It’s a new category that allows us to reach aspirational consumers seeking global luxury experiences.”
About Sawariya Futureworks Limited
Established in 1993, Sawariya Group is one of India’s largest Fast-Moving Consumer Goods (FMCG) networks and a leading distribution house. Over three decades, the Group has expanded across FMCG, fashion, retail, and lifestyle, building a trusted presence in the Indian consumer market.
The Group is associated with iconic global brands such as Axe, Brut, Dove, Toni & Guy, Camay, Brylcreem, and more.
Sawariya’s extensive distribution network spans 50+ countries, supported by 200+ distributors and a 3,000+ product portfolio. The company operates over 400,000 sq. ft. of warehousing space and reaches Tier 1 to Tier 3 cities and rural hubs through an omnichannel strategy encompassing Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs).
With a steadfast focus on quality, innovation, and customer value, Sawariya continues to expand its partnerships and strengthen its presence both in India and globally.
For more information, visit: https://sawariya.in/
