Indore | National: Raj Cooling Systems Pvt. Ltd., one of India’s leading air-cooling solution brands, recently organized a dealer meet in Indore in collaboration with its authorized distributor, Reliable Agencies. The event brought together prominent dealers, distributors, and channel partners from across the region, underscoring the company’s strong focus on channel-driven growth and collaborative partnerships.
During the meet, Raj Cooling Systems showcased its complete portfolio of residential and commercial air coolers, along with its expanding home appliances range that includes air conditioners, geysers, and washing machines. The platform also enabled in-depth discussions on market expansion, dealer empowerment, and building long-term partnerships.
The Indore dealer meet forms a key part of Raj Cooling Systems’ broader nationwide expansion strategy. As part of its growth roadmap, the company plans to onboard over 11,000 dealers and 1,000 distributors by the end of FY 2025–26, marking a major milestone in its objective to double domestic market reach and strengthen its position in India’s evolving climate-control segment.
Adopting a dual-channel growth approach, the brand aims to enhance last-mile delivery, improve product availability, and reduce turnaround times, with a sharp focus on urban, semi-urban, Tier 2, and Tier 3 markets. The expansion program will span 27 states and 500 cities, targeting high-growth and underpenetrated regions such as West Bengal, Assam, Jharkhand, Uttarakhand, Jammu & Kashmir, Punjab, Chhattisgarh, and Haryana, where demand for affordable and energy-efficient cooling solutions is rapidly rising.
Speaking at the event, Mr. Kalpesh Ramoliya, Chairman and Managing Director of Raj Cooling Systems, said, “Our vision goes beyond numerical expansion; it is about building stronger connections with local markets. By strengthening our distribution network, we aim to deliver faster service, reduce delivery timelines, and provide comprehensive support to our channel partners across logistics, marketing, and after-sales service.”
Currently, Raj Cooling Systems operates with a network of over 5,000 dealers and 500 distributors and has a strong presence in western India, including Rajasthan, Madhya Pradesh, Maharashtra, and Gujarat. The company now plans to replicate this success across other regions through localized inventory management, region-specific marketing initiatives, and a streamlined backend coordination system.
With rising climate challenges accelerating the demand for sustainable and cost-effective cooling solutions across residential and tent-based applications, Raj Cooling Systems’ phased expansion—targeted for completion by March 31, 2026—positions the brand to effectively address India’s growing cooling needs.
About Raj Cooling Systems
Founded in 2006, Raj Cooling Systems Pvt. Ltd. is an ISO 9001:2015 certified company and one of India’s largest air cooler manufacturers. With over 80 design patents and more than 100 registered trademarks, the company is known for its quality, innovation, and customer-centric approach across industrial, residential, and tent cooling solutions. Backed by a robust manufacturing infrastructure, Raj Cooling Systems continues to cater to rising demand in both domestic and international markets.
