National: BuyBuyCart, one of India’s fastest-growing retail supermarket chains, has taken a significant step in strengthening its private label strategy with the launch of B2 Premium, a new range of snacks and food products. The expansion reflects the company’s focused approach toward building a robust, high-quality private label portfolio that caters to evolving consumer preferences across everyday food and grocery categories.
With Indian consumers increasingly seeking products that balance taste, nutrition, and value, BuyBuyCart’s B2 Premium range has been carefully curated to meet modern lifestyle needs. The brand places strong emphasis on quality, sourcing, and processing, ensuring that products retain their natural flavors and nutritional value. Positioned as a reliable choice for daily consumption as well as special occasions, B2 Premium aims to appeal to a broad spectrum of customers, from health-conscious individuals to families looking for trusted snack options.
The B2 Premium portfolio features a diverse assortment of products, including dry fruits, flavored makhana, crunchy chips, cookies, cakes, candies, tea, condiments, and other essential food staples. Each category has been developed to offer consistency in quality while maintaining affordability, a key consideration for India’s price-sensitive yet quality-aware consumers. The range is also designed to be suitable for gifting, making it a versatile addition to BuyBuyCart’s growing private label offerings.
Speaking on the launch, Ashish Pandey, Director & Co-Founder of BuyBuyCart, highlighted the strategic importance of the expansion. “The addition of our private label to the snack and food categories is a significant step towards building a stronger product ecosystem,” he said. “By distributing these items through our network of stores across India, the B2 Premium range is expected to reach nearly 200–300 stores, making them more accessible and convenient for customers. Our mission is to create reliable, high-quality products that seamlessly become part of daily consumption habits, while also strengthening the value proposition of BuyBuyCart’s franchise network nationwide.”
The rollout of B2 Premium aligns with BuyBuyCart’s long-term vision of enhancing customer loyalty through private labels that offer superior value compared to national brands. Private label products not only allow better control over quality and pricing but also enable the company to respond quickly to consumer trends and regional preferences. For franchise partners, the introduction of B2 Premium is expected to drive higher margins, improve store differentiation, and increase repeat footfall.
To ensure wide accessibility, B2 Premium products will be available across multiple channels. Customers can purchase the range at BuyBuyCart franchise stores nationwide, on leading e-commerce platform Amazon, and through the company’s official website. In addition, select B2 Premium products will be offered via BuyBuyCart’s quick-commerce platform, “BuyBuyCart – Grocery in Minutes,” which promises fast and convenient delivery in regions where the company’s franchise stores are operational. This omnichannel approach reinforces BuyBuyCart’s commitment to meeting customers wherever they choose to shop—offline, online, or through instant delivery services.
The launch of B2 Premium also underscores BuyBuyCart’s broader growth strategy, which focuses on expanding its physical footprint while simultaneously strengthening its digital and quick-commerce capabilities. By combining a strong franchise-led retail model with a growing portfolio of private label products, BuyBuyCart is positioning itself as a comprehensive grocery and daily essentials destination for Indian consumers.
About BuyBuyCart
BuyBuyCart is one of India’s fastest-growing retail supermarket chains, operating through a robust network of franchise stores across multiple regions. The company offers a comprehensive range of groceries, daily essentials, and private label products through its physical stores, official website, and leading e-commerce platforms such as Amazon. BuyBuyCart also operates a quick-commerce platform, BuyBuyCart – Grocery in Minutes, enabling fast and convenient delivery. Driven by a strong focus on quality, affordability, and customer convenience, BuyBuyCart continues to expand its footprint and product portfolio across India.
