New Delhi, October 2026: Phitku, India’s first alum-based personal care brand, today launched the Phitku Body Deo Bar, that stops odour at its source, from head to toe.
Body odour doesn’t begin and end at the underarms. The chest, back, neck, feet and groin are just as prone to it when sweat, moisture and bacteria meet on the skin, yet deodorants have never been built for them. The Phitku Body Deo Bar is. It cleanses and helps reduce odour across the whole body, and it fits into the everyday shower with no extra step.
At its heart is Potassium Alum (Phitkari), the ingredient that anchors everything Phitku makes. Phitkari helps reduce the odour-causing bacteria on the skin instead of covering odour with fragrance, which is the brand’s “Eliminate, Don’t Mask” philosophy at work. The Body Deo Bar takes that philosophy from the underarms to the whole body.
It also treats the skin it cleans. Niacinamide, Kojic Acid Dipalmitate, Salicylic Acid, Saffron and Shea Butter work alongside Phitkari to support smoother, brighter and more even-looking skin with regular use, including visible tan reduction and help with body acne. The bar offers 24-hour odour protection, is unisex, and is free of alcohol and parabens.
Speaking on the launch, Sumit Marda, Co-founder and CEO, Phitku, said, “Odour has always been sold as an underarm problem, so that’s where every product stops. But sweat and bacteria don’t stop there, and neither should the solution. The Body Deo Bar brings Phitkari into the shower, so one bar gives you 24-hour odour protection, helps clear tan and body acne, and leaves skin smoother and more even-toned. It’s the same promise Phitku has always made: eliminate, don’t mask.”
The Phitku Body Deo Bar is available now on Phitku.com and Amazon.
About Phitku
Phitku is India’s 1st alum-based personal care brand, built on Phitkari (Potassium Alum) and an odour-first philosophy. Its range spans deodorant roll-ons, deo bars and oral care with Mouth Paste.
Website: phitku.com
