Every LinkedIn-first B2B agency has a founder story, but Yash Piplani’s is unusual for how deliberately it was built. Rather than stumbling into lead generation, the Founder and CEO of Leads N Latte set out to fix a specific problem he saw repeatedly in B2B sales: companies weren’t short on leads, they were short on conversations with the right people. That single insight has since grown into an agency with over 100 clients, 600+ campaigns, and 4,000+ booked sales meetings — and into a personal brand that positions Piplani as one of the more visible voices in LinkedIn-based B2B growth today.
From Business School to the C-Suite — Before Leads N Latte
Piplani’s path to founder wasn’t a straight line from business school to startup. He holds a BBA in Business, Management, and Marketing from Asian Business School and an MBA from the Indian Institute of Management (IIM) Ahmedabad — one of India’s most competitive business schools — before moving into operating roles. He served as Chief Marketing Officer at GoZero Mobility, giving him a front-row seat to how B2B and consumer marketing actually functions inside a growing company, rather than how it looks in a case study.
That operating experience shows up in how Leads N Latte is run today: less like a traditional agency selling a fixed package, and more like an embedded growth function that treats booked meetings, not vanity metrics, as the real deliverable.
Founding Leads N Latte
Piplani founded Leads N Latte in November 2018, alongside co-founder Tanvi Garg, with a focus on building high-quality B2B sales pipelines for companies expanding into competitive markets, including the US. The agency has since worked across IT services, AI, CPA firms, HR services, PR, e-learning, automotive, and FMCG — a client spread that reflects a repeatable, industry-agnostic outreach system rather than a niche playbook.
One recent engagement that captures the approach: Leads N Latte helped an IT services firm secure more than 30 qualified appointments in a single month in the US market — not by increasing outreach volume, but by tightening who the messaging targeted and how it was delivered. As Piplani has put it, “Most companies struggle not because of lack of leads, but because they’re not speaking to the right people.” The agency’s stated goal is to create “meaningful conversations with decision-makers who have real intent,” rather than optimizing for connection-request counts.
Co-founder Tanvi Garg has echoed the same discipline when it comes to entering new geographies: “Entering markets like the US requires more than just outreach — it requires relevance. If your messaging doesn’t align with the prospect’s business challenges, even the best data won’t convert.”
A Founder Who Practices What He Sells
What sets Piplani apart from many agency founders is that he doesn’t just sell LinkedIn strategy — he visibly runs his own. His LinkedIn presence, where he posts under the handle “theyashpiplani,” is built around the same principles Leads N Latte applies for clients: sharp, specific posts on lead generation, content strategy, and personal branding rather than generic engagement bait. His profile credits him as an ET Edge 40 Under 40 honoree and a LinkedIn Top Voice for 2025, framing him as both a practitioner and a commentator on how B2B founders and CXOs should show up on the platform.
That dual role — agency operator and public LinkedIn voice — is part of the pitch. A founder who can point to his own following, engagement, and inbound interest as proof of the method has a different kind of credibility than one only citing client results. For prospective clients evaluating whether an agency’s LinkedIn advice actually works, Piplani’s own profile functions as a live case study.
Why His Approach Resonates Right Now
Piplani’s core thesis — that precision beats volume in B2B outreach — arrives at a moment when it’s especially relevant. Inboxes and LinkedIn inboxes alike are saturated with generic, often AI-generated pitches, and buyers have grown skilled at ignoring them within seconds. Founders and sales leaders who built pipelines on volume-based cold outreach in past years are increasingly finding diminishing returns, which is pushing more B2B budget toward approaches built on relevance and identity — the two things Piplani has centered Leads N Latte around since 2018, well before “AI slop fatigue” became a mainstream concern.
The Takeaway
Yash Piplani‘s story is less about a single viral moment and more about a consistent thesis applied for years: identify the right decision-maker, speak to their actual problem, and treat a booked meeting — not a lead count — as the measure of success. That thesis has taken Leads N Latte from a 2018 founding to a track record spanning hundreds of campaigns and thousands of meetings, and it’s the same thinking B2B leaders can tap into directly by booking a free strategy call through leadsnlatte.com.
