Every brand has a beginning. Some emerge from opportunity, others from ambition. But ATinyTwisted was born from something far deeper — courage. What started as one woman’s quiet pursuit of peace and creativity has grown into one of India’s most heartfelt handcrafted décor brands.
ATinyTwisted didn’t begin in a studio. It didn’t begin with investment, a team, or a big plan. It began in a small room, with threads, tools, and a dream nurtured by someone who had already learned to overcome life long before she learned macramé.
Growing up with polio in her left leg, she understood struggle early. But where most people see disability as limitation, she chose to see strength. Her spirit, shaped by resilience, refused to let circumstances define her. Instead, they refined her.
Her love for creativity led her to study Fine Arts, and later step into the corporate world as a UX designer. She had stability, recognition, and a conventional career path—but something inside still felt incomplete. She longed for the sense of calm, meaning, and expression she found only in handmade art.
That inner pull eventually guided her to macramé: the art of weaving knots into pieces that fill spaces with warmth. What began as experimenting at home slowly became a passion she couldn’t ignore. Macramé demanded patience and precision, and with every knot she tied, she rediscovered parts of herself. It became more than art—it was healing, grounding, and empowering.
But following her calling wasn’t easy. Leaving a well-settled job attracted criticism. The first several months brought little to no income. She worked 12–14 hours a day, creating designs, learning techniques, teaching herself how to use social media, and building her brand from scratch.
Just when ATinyTwisted began gaining traction, a major setback struck—her Instagram account, the brand’s primary platform, was hacked. Everything she built disappeared overnight: her content, her audience, her reach. For a small business dependent on visibility, this was an enormous blow.
Yet, she didn’t stop. She refused to let one setback define her journey. She created a new page, uploaded every piece again, rebuilt her community, and kept going with even more determination.
And this time, the world truly noticed.
ATinyTwisted’s artistry began catching the attention of designers, homeowners, and décor lovers. Orders for custom pieces increased. The brand moved from small hangings to large-scale installations—handcrafted chandeliers, hotel lobby décor, statement wall pieces, and intricately designed artworks. Each creation carried the soul of a woman who knew what it meant to rise stronger every single time.
Today, ATinyTwisted is more than a brand; it is a story woven with grit, grace, and passion. Its milestones speak loudly:
- Over ₹1 crore in handcrafted business
- 700+ students trained across India
- A team of women artisans earning with dignity
- Premium macramé supplies sold nationwide
- Custom installations crafted for designers and luxury spaces
- A growing community of creators who trust the brand’s quality and vision
Customer reviews reflect the brand’s essence. Many describe the pieces as “art that adds soul to a home” or “craftsmanship that feels personal.” These words aren’t accidental—they are the result of intention, care, and authenticity put into every knot.
ATinyTwisted’s website, https://www.atinytwisted.com, offers a glimpse into this world. From thoughtfully curated macramé products to resources for aspiring artists, the brand stands for quality, authenticity, and artistic freedom. Each piece is handcrafted, unique, and made with the kind of patience only true passion can fuel.
But beyond products, ATinyTwisted stands for something bigger: empowerment. It supports women artisans, provides tools for new creators, and proves that handmade art is still deeply valued in a fast-paced world.
Her message to aspiring entrepreneurs is simple, yet powerful:
“Find the one thing that gives you peace—your Ikigai—and stay consistent. Consistency will take you further than motivation ever can.”
ATinyTwisted began with a thread, but it is held together by something much stronger: resilience. And in every creation, in every knot, and in every story behind the brand, there is a reminder that sometimes the most beautiful things come from the challenges we overcome.
