New Delhi, 15th October: Pansari Group, one of India’s most trusted FMCG brands, has unveiled its heartfelt festive campaign, “This Diwali, Let’s Bring Back the Raunak”, aimed at rekindling the charm and spirit of India’s neighborhood markets.
Rooted in the emotional tagline — “Aap khushi se tyohaar manaye, iss Diwali aapki dukaan sajane ki zimedaari Pansari ki” — the campaign celebrates togetherness and the joy of shared prosperity, bringing both retailers and consumers closer during the festival of lights.
Bringing Festive Cheer to Every Corner of India
For generations, Diwali has symbolized light, love, and unity. Extending this tradition, Pansari Group is illuminating the lives of its retailer partners across India. The company views these retailers not merely as business associates but as part of its extended family — the true keepers of India’s vibrant market culture.
Under the campaign, over 20,000 retailers across the country are being adorned with festive decorations — from Vandanwar and Aarti books to Ganesh-Laxmi idols, sweets, and tea. The initiative ensures that every local shop transforms into a beacon of festive warmth.
Beyond decor, Pansari is also providing marketing, logistical, and promotional support, empowering retailers to welcome customers with renewed enthusiasm and festive energy.
A Festival of Togetherness
Commenting on the initiative, Shammi Agarwal, Director, Pansari Group, said:
“Diwali is about happiness and togetherness. While diyas are lit by families at home, we’re lighting up our retailers’ stores, as they are our extended families. We want each shop to shine bright with positivity and prosperity this Diwali. Ye Diwali, Pansari Vaali.”
The campaign, which commenced in early October, will continue through the festive season, spreading joy across India’s bustling bazaars. It aims to revive the festive spirit, strengthen community bonds, and celebrate Diwali as one united family.
About Pansari Group
With a legacy spanning over 60 years, Pansari Group is one of India’s leading FMCG brands, dedicated to promoting healthy living through home-cooked meals. The company continues to evolve with changing consumer needs, blending tradition with innovation to deliver trusted quality and taste across households in India.
